No matter what industry you’re part of, email marketing is essential to success. Whether you’re in SAAS, an indie author, or you sell homemade soaps, keeping track of your customers and keeping them coming back for more purchases can make or break your business.
7 Best Free Email Marketing Services
1.Omnisend
Omnisend has a lot of eCommerce integrations that allow you to pull products from an online store straight into the email, as well as send out discount codes, scratch cards, and more. You can easily perform A/B testing to find out what copy has the highest conversion rates.
In order to make it easy on mobile users (which is where most people read their email today), Omnisend offers mobile-friendly email templates. You can make creative signup forms and landing pages and even send out emails for order confirmations and abandoned carts.
If you run an eCommerce shop through a service like Shopify or something similar, Omnisend is definitely worth considering. You can try a 14-day free trial of all of the premium features, too.
2.Sendinblue
Sendinblue uses heat mapping to track where readers are focused and provides A/B testing options to help you better optimize your marketing campaigns. It integrates easily through Shopify and Salesforce and even allows for SMS marketing to be linked to your primary campaigns.
If you use WordPress, Sendinblue is a fantastic option thanks to a WordPress plugin that makes it easy to manage everything from your dashboard. If you do decide to upgrade, the first paid tier is only $25 per month for 40,000 emails and no daily sending limit.
3.Hubspot
Hubspot is a great service for any business owner. You’ll find a vast amount of content and educational material available on the site, a suite of email marketing tools, SEO information , and more. Hubspot can help business owners get started in no time at all.
There are also quite a few pre-made templates if you don’t want to try making anything yourself. There is even an “email health” tool to manage your sending reputation and ensure you aren’t being flagged as a spammer.
The only downside to the free Hubspot service is that their branding will be included on all emails sent from the free tier. If you upgrade, you can have many more email lists and access to a lot of analytic tools to help measure the success of your campaigns.
4.Sender
The service has plugins for most popular content management systems, and it makes it easy to convert videos into GIFs inside emails to keep their size down. Sender uses strong analytics tools to allow you to see how your campaigns perform, and you can tie Google Analytics into it, too.
Sender is a great option because of how powerful it is, but also because of how inexpensive it is to upgrade over time. If you find yourself needing a premium tier, the pricing stays low as you grow.
5.Mailchimp
Free users also have access to 7 marketing channels, single email automations, 5 different email templates, and a marketing CRM. Features like A/B testing and custom branding is restricted to paid users only, but if you decide to upgrade the first plan starts at $10 per month.
Mailchimp’s creation platform makes it easy to design attractive emails that will capture readers’ attention, but be warned that there’s a small banner ad in every email you send through the free plan. On the other hand, you can automate emails for things like order confirmations or abandoned cart reminders.
6.MailerLite
The platform offers powerful tools for sending out surveys, creating landing pages, and designing email campaigns. The drag-and-drop editor labels individual elements in an easy to understand way, such as “2 buttons,” “3 prolducts,” “spacer,” and more. It also includes a small thumbnail image to illustrate what it will look like once inserted into the campaign.
The free plan gives access to most all of the essential features, but advanced tools like heat mapping and A/B testing are limited to the premium plan. The first tier is $10 per month for unlimited emails (and you can pay annually rather than monthly to save 30%.)
7.Mailjet
Mailjet walks new users through every step of the creation process and makes suggestions to improve the success of campaigns. For example, the service recommends users authenticate their domains to avoid being auto-flagged as spam.
Tips For Email Marketing Success
These 7 free email marketing services can help you get started reaching out to customers, but you should also keep a few additional things in mind before you get started.
First, make sure your sender address—the one recipients see in the “From” field—is your business account. Sending from a Gmail account or other free email account can result in your message being flagged as spam.
Test different campaign styles . It isn’t likely that you’ll hit a winning formula right away. Take advantage of A/B testing tools to try out different headlines, formats, and other elements in your campaigns until you discover what most resonates with readers.
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Patrick is an Atlanta-based technology writer with a background in programming and smart home technology. When he isn’t writing, nose to the grindstone, he can be found keeping up with the latest developments in the tech world and upping his coffee game. Read Patrick’s Full Bio
