The phased rollout starts with customers in Canada and the United Kingdom. There’s no specific date for other markets, but the company’s shareholder letter points to Q2 2024. If you’re on the ad-free Basic plan in the U.S., expect to switch in the coming months. You should get an email about the price change a month before your next billing date.
The new subscription prices for all U.K. customers are £4.99 for Standard with ads, £10.99 for ad-free Standard, and £17.99 for Premium.
Netflix says subscription fees increase as the platform adds more product features and content (movies, TV shows, and even Netflix games ). However, the company is always looking to make more money, and occasionally hiking subscription prices helps hit revenue targets. Going by precedent, one can expect (incremental) changes to these new plans in a few months.
If you find this forceful price change expensive or unreasonable, check out some Netflix alternatives to stream great content . And if you’re interested, we also have an article on how Netflix works .
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